Memphis in May – Now There’s an
App for That –
Thanks to Cellular South Partnership with Memphis in May and Resolute Interactive
© Business Wire 2010 -
Just in time for the kick-off of a month-long celebration of food,
fun and musical entertainment, Memphis in May and Cellular South, the
nation’s largest privately owned wireless communications provider, have
teamed up to commission development of a new mobile phone application
that will enable users to create their own personalized experience for
some of the largest and most popular
events in the Bluff City.
The free Memphis in May application, available for download online at
the Android Market and Apple App Store for smartphone users, features
customized maps, directions, schedules and other premium interactive
content for the Beale Street Music Festival, the World Championship
Barbecue Cooking Contest, the Sunset Symphony and the Salute to the
Republic of Tunisia.
Developed by Resolute Interactive, a Memphis-based full service mobile
phone software company, the application allows users to develop
personalized schedules, identify key points of interest and navigate
around each of the venues during the month-long celebration.
“We’re really excited about offering guests and attendees some powerful
tools in the palm of their hands to enhance their overall experience at
these events,” said Diane Hampton, executive vice president of Memphis
in May. “Through our collaboration with Cellular South and Resolute
Interactive, we’ve been able to use new high-speed mobile technology and
data applications to develop one of the best festival apps in the
country.”
Starting with the Beale Street Music Festival, which runs from Friday
through Sunday at Tom Lee Park, music fans will be able to learn
performance times and locations in real-time with GPS, develop a
personalized schedule, view an interactive map of key points of interest
and do a “high-tech shout out” to artists and groups performing on the
various stages by thrusting an interactive “lighter” in the air.
The app
also allows music fans to submit individual photos through their mobile
phones to the festival’s special online streaming photo album.
The app has separate sections for the four major events during the month
and features similar tabs for performance and demonstration times,
locations, schedules and interactive maps for Beale Street, the World
Championship Barbecue Cooking Contest, the Sunset Symphony and the
Salute to the Republic of Tunisia.
Resolute Interactive CEO Chris Przybyszewski said the mobile services
software developer overcame the challenges of an aggressive app
development schedule by working closely with the Memphis in May staff
and by using their existing calendar systems. The integration allowed
Memphis in May staff to continuously update artist and performer
schedules and details while the development team focused on the major
creative elements.
“We know the app is going to be a big hit with music, food and
entertainment fans who heavily attend these venues during the month of
May,” Przybyszewski said. “It’s attractive, functional and loaded with
valuable information and helpful, interactive tools.”
Cellular South, which is the official wireless sponsor of Memphis in
May and a long-time stage sponsor at the Beale Street Music Festival,
said the collaboration with festival organizers on the app means that
consumers will have a free and convenient high-tech tool to help them
navigate through the month-long celebration of local and international
color, customers, cuisine and culture.
“Smartphones are becoming more and more popular with consumers and
relevant, value-based apps for those devices is one of the fastest
growing segments in the wireless communications industry,” said Jim
Richmond, director of Corporate Communications for Cellular South.
“We’re proud to partner with Memphis and May and Resolute Interactive
to develop an app that we know consumers will be excited to use.”
Cellular South, which underwrote the cost of the Memphis in May app,
also has a link on the main page to its social media (Facebook and
Twitter) messages and communications with customers and fans.
About Memphis in May
The Memphis in May International Festival is a month-long celebration
of local and international color, customs, cuisine and culture in
Memphis, Tennessee – the Bluff City. The kick-off event is the Beale
Street Music Festival, which showcases a mix of local, regional,
national and international music acts; International Week, a group of
events dedicated to the country that is sponsored (2010 is Tunisia); the
World Championship Barbecue Cooking Contest, one of the most popular
barbecue contests in the country where contestants vie for a $110,000
cash prize and the Sunset Symphony, a night of classical music.
About Cellular South
Cellular South is a privately-owned diversified mobile communications
company passionately committed to helping customers get the most out of
their wireless devices and services. The nation’s largest privately
owned wireless communications carrier accomplishes this goal by
providing the most reliable and advanced 3G nationwide wireless voice
and data network, offering industry-leading unlimited flat rate plans,
and through its online and in-store Discover Centers, which give
customers easy, simple and convenient tools, tips, advice and
information to get the most out of their mobile phone. For more
information about Cellular South and its products and services, visit
www.cellularsouth.com
About Resolute Interactive
RESOLUTE Games Corp. opened in
January 2008 and has since evolved into RESOLUTE Interactive --
still making games, and doing more! RESOLUTE Interactive focuses on software solutions for all mobile
devices. We’ve developed a number of solutions that you can use to help
your customers on a wide scale. For more
information about Resolute Interactive and its services, visit
www.resoluteinteractive.com