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In his first appearance at Beale Street Music Festival, rapper, singer, and producer DRAM is best known for his 2016 summer hit "Broccoli." Born Shelley Marshaun Massenburg-Smith in Germany, the Virginia-based artist released his debut mixtape, #1 Epic Summer, in 2014, featuring the single "Cha Cha," that eventually reached Beyoncé, who shared a video of her own version of the track. Following the increased exposure brought on by "Cha Cha"'s success, DRAM scored a hit with the Lil' Yachty-assisted "Broccoli." The track went gold and rose to the Billboard Top 40. With his debut LP “Big Baby DRAM” debuting in the Top 20, the effort included "Broccoli," as well as guest appearances by Erykah Badu and Young Thug.

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