Memphis in May International Festival has announced advertising executive Penelope Huston as the organization’s new Director of Marketing. Huston will oversee the organization’s marketing strategy and serve as the spokesperson for the festival. Huston brings more than 15 years of experience as an advertising executive to Memphis in May. Most recently, Huston was with Contemporary Media, parent company of Memphis Flyer and Memphis magazine, where she served as the publishing company’s Group Advertising Director.
Memphis in May International Festival President and CEO Jim Holt stated, “We are fortunate to find an individual with extensive marketing, media and PR experience, as well as a passion for the city of Memphis, to join our team. We have exciting plans for our 2016 salute to Canada during our 40th anniversary celebration next year, and we are delighted to have such a highly skilled leader as Penelope Huston join us to direct our marketing efforts.”
A native Memphian, Huston previously spent eight years at the Memphis Flyer and seven years at the Santa Barbara Independent, serving in various roles including Advertising Manager, Columnist and Director of New Media. She returned to Memphis in 2006 as a Corporate Alliances Liaison at ALSAC before re-joining Contemporary Media.
“I have spent my entire career building and promoting community and can't imagine a better place to continue that work than Memphis in May,” Huston stated.
“Even though Memphis in May celebrates another country each year, what it does for our city is equally compelling -- it gives us a chance to connect with each other in celebration of the things that make Memphis truly special: music, food, and people.”
2016 Memphis in May International Festival Dates
Beale Street Music Festival: April 29 – May 1, 2016
International Week: May 2–9, 2016
World Championship Barbecue Cooking Contest: May 12–14, 2016
About Memphis in May
Memphis in May International Festival is a not for profit, community-based organization, whose programs contributes more than $70 million in economic impact to the community, fosters civic pride, promotes awareness of Memphis heritage, and builds international relationships and understanding through education.
Memphis in May International is the official Festival of the City of Memphis, and the recipients of 171 prestigious Pinnacle Awards from the International Festival and Events Association. Memphis in May International Festival was recently named the Top Festival in the Southern United States in a nationwide readers poll by USA Today 10 Best.
In addition to hosting the city’s largest events, such as the Beale Street Music Festival and the World Championship Barbecue Cooking Contest, Memphis in May conducts a comprehensive international salute to an honored country with extensive cultural, education, and economic programs for the city. International-salute programs and activities are presented throughout the month of May with a concentration of activities highlighted during International Week. In 2016 the organization will celebrate its 40th anniversary with a salute to Canada.