Memphis in May Announces New Vice President of Marketing

Memphis in May International Festival today announced the promotion of Robert Griffin to Vice President of Marketing, where he will direct all marketing strategy, branding, public relations, advertising and media for all the month-long festival’s events. 

Having begun his career as the promotion manager for local radio station WMC-FM100, Griffin previously worked for local advertising agencies TMB Marketing Group and archer>malmo on brands such as Blockbuster, Palm Beach Tan, and Southland Park among others. Griffin joined Memphis in May International Festival in 2017, bringing nearly 20 years’ experience in marketing, advertising and media.

“Robert is a lifelong Memphian with extensive marketing experience and local media and public relations connections, who joined our organization in March 2017 as Director of Marketing,” said James L. Holt, the Festival’s President and CEO.  “In his last two years in that role, we have seen an expansion in our media coverage, advertising reach, and audience growth.  Robert has contributed significantly to two consecutive record-setting years for Memphis in May, and we are proud to have him on our team and pleased to announce his promotion to Vice President of Marketing as he joins our management staff.”

An alumnus of Pensacola Christian College, Griffin and his wife Heather live in Bartlett, TN.

2019 Memphis in May International Festival Dates
Beale Street Music Festival: May 3-5, 2019
World Championship Barbecue Cooking Contest: May 15-18, 2019
Great American River Run: May 25, 2019
Celebrate Memphis: May 25, 2019

About Memphis in May 
Memphis in May is a not for profit, community-based organization, whose programs in 2018 contributed more than $137.7 million annually in economic impact to the community, fostered civic pride, promoted awareness of Memphis’ heritage, and built international relationships and understanding through education. 
Memphis in May is the official festival of the City of Memphis, the recipient of 206 prestigious Pinnacle Awards from the International Festival and Events Association and has been named to Travel+Leisure’s international list of Festivals Worth Traveling For.  The Beale Street Music Festival was named one of the World’s Top Festivals by Fest300 and made Forbes’ list of “5 Underrated Music Festivals You Should Attend.”  In 2018, Memphis topped CNN Travel’s list of international destinations to visit in May specifically because of the Memphis in May events. 

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