Randy Blevins Named VP of Marketing & Programming for Memphis in May International Festival
Memphis in May International Festival today announced Randy Blevins as Vice President of Marketing & Programming, overseeing the marketing and promotion of all the month-long festival’s events as well as heading up international programming. He previously served as Vice President of Programming for Memphis in May from 2006-2016.
“Randy’s history of ten successful years from the programming side with our organization, plus his additional long-term career experience in marketing and promotions, particularly in the live entertainment field made him the perfect fit for this role,” said Memphis in May International Festival President and CEO James L. Holt.
Blevins brings more than 20 years’ of extensive experience in marketing, advertising, public relations, and special event promotions. His prior local marketing experience includes stints as Director of Promotions for 92.9WMFS radio station, Public Relations Director for the Orpheum Theatre, Director for Promotions for RMKB/MKB Advertising Agency and marketing and PR work for his own Promotion and PR agency, where he marketed and produced campaigns for Disney on Ice, The Ringling Bros. and Barnum & Bailey Circus, and B.B. King’s Blues Club just to name a few. Randy organized and managed PR for numerous concerts at all of the primary venues in the Memphis area including the inaugural season of Live at the Garden at the Memphis Botanic Garden. He also managed special event PR for the Memphis Chapter of The Recording Academy (local GRAMMY office) including the annual Premier Player Awards. In 2000, Randy served on staff of Gore-Lieberman 2000 Presidential Campaign as a member of the National Advance Team specializing in media at high-profile events across the country.
Mr. Blevins begins his role with the organization effective immediately.
About Memphis in May
Memphis in May International Festival is a nonprofit, community-based organization, whose programs contribute more than $149.1 million annually in economic impact to the community, foster civic pride, promote awareness of Memphis heritage, and build international relationships and understanding through education.
Memphis in May International Festival is the recipient of 223 prestigious Pinnacle Awards from the International Festival and Events Association, and was named to Travel+Leisure’s international list of Festivals Worth Traveling For, with Beale Street Music Festival cited as one of the World’s Top Festivals by Fest300, and Forbes listing it as one of “5 Underrated Music Festivals You Should Attend.”
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